NRTC gets HBO, Cinemax IPTV rights

The National Rural Telecommunications Cooperative (NRTC) has forged a long-awaited agreement with Home Box Office (HBO) that will allow rural IPTV carriers to offer a range of HBO and Cinemax standard-definition and high-definition programming. The video distribution agreement grants NRTC members rights to 26 HBO and Cinemax MPEG-2 SD offerings and 26 MPEG-4 HD feeds, as well as subscription video-on-demand rights.  

NRTC and the National Telecommunications Cooperative Association partnered last year to help their small-market members get access to studio content that otherwise might be too expensive for them to pursue on an individual basis. The programming now offered through the program includes more than 350 video and audio channels. 

For more:
- see this NRTC press release

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The NRTC, NTCA and SES Americom created the IP-Prime IPTV program last year
Oregon's Canby Telcom recent started offering HD content via IP-Prime

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