In a marriage that seems logical, if not even perhaps necessary, cloud-based technology provider Octoshape is partnering with live-streaming services provider iStreamPlanet to create a multi-faceted over-the-top/IPTV video distribution model that they will offer to content owners, broadcasters and direct broadcast satellite (DBS) service providers.
The partnership will leverage iStreamPlanet's cloud-based live video workflow technology, Aventus, and Octoshape's HDM suite of stream acceleration and multicast technologies to create "new options for content delivery and distribution to connected devices around the globe," Robin Cole, vice president of marketing and business development at iStreamPlanet, said in a press release.
The partnership's goal is to "help premium content owners and distributors accelerate the launch of new global, multiscreen OTT/IPTV services to consumers connected to devices around the world," the companies said in a press release.
Especially telling, the two companies claimed the solution will help DBS providers expand broadband offerings to PC and mobile devices, a TV Everywhere scheme still somewhat lacking in the direct-to-home satellite space.
"The combined and integrated platform value proposition for high quality, cost-effective content acquisition, preparation and distribution enables a seamless transition for traditional broadcasters to offer high quality OTT service," Octoshape CEO Michael Koehn Milland said in the press release. "We make sure that the quality of this high value content makes it to the end consumer, driving brand protection and revenue back to the broadcaster."
- see this press release
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