Oregan tapped for Telefonica's OTT push; Latin America a major focus

Middleware supplier Oregan Networks will be providing client-side middleware, powering over the top video deployments in Telefónica's Spanish home market.

Telefónica is looking to make hay with the burgeoning online services and social media market, independent of the network infrastructure, and bring content sharing and accessibility available to its subscribers. The Latin American region which represents 64 percent of the telecoms operator's total subscriber base, and where pay-TV market penetration has been historically limited, stands to benefit from the technology boost.

Oregan's platform will give Telefónica's broadband consumers an easier way to search and playback content from various sources. Telefónica says it hopes to be able to use the OTT component to complement traditional pay TV.

"Oregan's platform has allowed us to address this market quickly and cost-effectively, while providing our User Experience team with the tools that enabled creation of a unique experience," said Fernando Garcia, Head of OTT Strategy and Products at Telefónica.

Telefónica has a significant presence in 25 countries and a customer base that amounts to more than 259 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, a region in which the company is focusing its growth strategy.

Oregan Networks provides advanced media browser solutions for retail consumer electronics and carrier grade IPTV appliances.

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