For the past 20 NAB conventions, online video was treated as a fringe, emerging technology, even as the Internet evolved into a dominant distribution platform in the here and now. As FierceOnlineVideo's Samantha Bookman notes, for the first time broadcasters at the event seemed to finally openly acknowledge that new technologies and business models are no longer just "fringe showcase items" but things that must be embraced on an immediate timeline. You can read Samantha's column on this newly discovered urgency among broadcasters here.