Just days after boss Jeff Zucker made it clear he wasn't interested in putting his content on Apple (Nasdaq: AAPL), NBC Universal Domestic Television Distribution expanded its deal with Netflix (Nasdaq: NFLX) to include "content from some of NBC Universal's popular cable channels," according to a news release. The multi-year deal "adds significantly" to the amount of NBCU programming available to Netflix subs paying a minimum of $8.99 a month.
At the same time Netflix was bulking up on NBCU content, Apple TV was learning that it wouldn't be getting anything from Viacom (NYSE: VIA) and that CBS is sitting on the fence for its 99 cent rental plan.
"We value our content a lot," said Philippe Dauman, speaking at the Goldman Sachs Communacopia conference. "We don't think Apple has it quite right yet."
CBS chief Les Moonves was a bit less harsh, but no less hesitant to bite into the Apple plan. "What we said to them--and the Apple guys are terrific and obviously the application is terrific--is let us see what happens ... and maybe we'll talk again in January, maybe we'll talk again next year."
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