Over the top access starting to worry pay-TV providers as it gets better

A year ago, getting all the programming you might want over the top was a stretch. Not anymore. Roku, Apple TV, Google TV, startups like ivi TV, and a host of other OTT alternatives all are combining to raise the consumer's awareness to the fact that they can get nearly everything they want without going through pay-TV providers. It's no secret that Americans generally are dissatisfied with their cable providers and that they question the value propositions of current service tiers. The industry has been slow to embrace its own TV Everywhere initiatives, and even slower to listen to customer requests for options to unbundle their programming options. Maybe it'll listen now. Commentary

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