Par for the course? Cox-sponsored golf tournament won't be televised

Here's a sign of the times. For the first time since it started in 1999, the Cox Classic golf tournament in Omaha won't be on Comcast (Nasdaq: CMCSA) owned Golf Channel this year, which, even though they're not saying it, has to have the Cox folks a little teed off at their cable brethren.

The blackout is the result of a combination of non-Cox-related issues that include a 12 percent dip in last year's tournament sponsorship dollars and a nearly 50 percent drop in TV ratings because the weekend rounds were tape delayed. The biggest mitigating factor is cost. Last year The Golf Channel charged the tournament $240,000 for coverage (tape delayed as it was). This year it wanted $280,000 and the tournament, already having financial problems, declined.

"It's a decision that hurts," tournament director Chad Mardesen told the Omaha World-Herald. "It's like downsizing your house or selling your car. You know you have to do it, but it's not a decision that you enjoy making."

For more:
- see this story

Related articles:
PGA Championship to be broadcast in 3D; NBC Universal brings aboard Jeff Fleeher
Sports Illustrated, Turner Sports form digital partnership
AT&T tees up three-screen Masters golf coverage

Suggested Articles

Increased internet speeds will outpace premises WiFi capabilities, category cables can deliver the high speed and low latency demanded by consumers.

After announcing a deal to integrate the Amazon Prime Video app earlier this year, Virgin Media said that service is now available to millions of its TV…

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.