The gap between linear and non-linear TV usage continues to expand in U.S. broadband homes.
According to new Parks Associates research, consumers in broadband-equipped U.S. homes now watch 17.4 hours of TV programming a week through digital video recorders, pay-TV VOD and online SVOD services. Conversely, these consumers only watch, on average, about 11.5 hours of live, linear TV per week.
"Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24," said Barbara Kraus, director of research, Parks Associates. "Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices."
The research company found that consumers 18-34 watch about half as much linear TV as adults 45 or older. Meanwhile, the respondents in the 18-34 group who say they don't watch video on a TV set on a weekly bases jumped from 14 percent in 2010 to 25 percent in the latest survey.
- read this Parks Associates press release
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