About 30 percent of broadband Internet households across Western Europe are "highly interested" in getting broadcast TV packages that deliver live TV to their computers and mobile devices as well, according to a recent survey, "Connected Consumer in Europe," from Parks Associates. The results suggest a growing demand for TV Everywhere in the region.
The survey covered 10,000 broadband Internet-wired homes in France, Germany, Italy, Spain and the U.K. The highest percentage interest in multiscreen offerings among that group was in the U.K., with about 36 percent of households "highly interested."
Perhaps operators in Western Europe can learn something from the U.S. experience. Cable operators in the U.S. have tried to embrace their own vision for TV Everywhere by pushing content over the iPad, but have run into disputes with programmers about distribution rights. Seeing stong interest in a new model produces positive vibes, but really making TV Everywhere work is a thornier challenge.
- see this Digital Trends post
Parks said TV Everywhere will quickly reach U.S. pay TV subs
Delivering TV Everywhere services is more complex than first thought