Playcast pushes on-demand gaming

Could on-demand gaming be the next hot IPTV application? Gaming seemed to be on the wane in recent years as a potential application for telcos deploying IPTV platform, and possibly was victim of the hype surrounding online video and social media applications. Now, Playcast Media has announced a service providing on-demand games from Xbox 360 and Playstation 3 platforms through to existing set-top boxes without the need to buy the actual game consoles.

Playcast has launched a test of the Games-on-Demand (Can we call it GoD?) service through Israel's HOT cable network, but it's viable for IPTV networks, too. The company's technology converts the visual and audio aspects of a given game for distribution as digital video.

A report from Gaming Bits notes that one other company, OnLive, has been pursuing the on-demand gaming market opportunity. It is not clear how the Playcast service might roll out in the future, though Gaming Bits mentions that "Playcast Media is evaluating and planning distribution through other markets in the US, Europe and Asia for a 2009 to 2010 rollout."

Given that the Xbox 360 and Playstation 3 both increasingly have been positioned as a platform for movies on-demand, a service like Games-on-Demand could help telcos and other service providers that are looking to add competitive value to their deployed STBs.

For more:
- Gaming Bits has this post

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