Sony’s PlayStation Vue has become the latest virtual pay TV platform to up its price by $5 a month across tiers, following similar announcement last week by market leader Sling TV.
In a statement posted on the Vue blog, Dwayne Benefield, VP and head of PlayStation Vue, said that starting July 24, each of the virtual MVPD’s tiers—Access, Core, Elite and Ultra—will shoot up by $5 a month.
Vue’s cheapest plan, Access, will now be priced at $45 a month.
“At PlayStation, we are always evaluating the PS Vue service to ensure we are providing a compelling value to our customers. Unfortunately, we must increase the price of our multi-channel plans to keep pace with rising business costs and enable us to continue offering a better way to watch the best in live sports, entertainment, and news,” Benefield said.
RELATED: AT&T raises DirecTV Now prices by $5
Last week, Dish Network revealed that it would increase the price of its base tier for Sling TV to $25. This was followed by AT&T’s announcement that all four of its DirecTV Now tiers would increase in price by five bucks.
YouTube TV also recently announced a price bump.
Operators of vMVPDs are under intense pressure to pack in as many channels as possible, and keep the their price points as low as possible—all as program licensing costs continue to increase.
“We vow to continue providing exceptional service to our customers, with plans to add more broadcast stations and content that resonates with fans, as well as ongoing feature enhancements,” Benefield added. “PS Vue was recently listed as the top pay-TV streaming service by the American Customer Satisfaction Index, and our goal will be to maintain this positioning as we continue to enhance the service."