PwC: Video pirates "enticed by free content"

The video business thought it learned the hard lessons of Internet piracy from its audio cousins. To stop pirates, video purveyors kept prices low and opened a number of viewing options like Hulu, Netflix (Nasdaq: NFLX) and other non-traditional outlets. Well, according to a report by PriceWaterhouseCoopers (PwC), those lessons don't relate well to a generation of broadband mobile users who still prefer to go searching for free content rather than pay even the smallest price.

"Many consumers who say they commit online piracy are enticed by free content" despite having access to "an astonishing variety of movies videos and television shows--on multiple platforms--faster than ever before," the report concludes.

The report's key findings are topped by the fact that 81 percent of surveyed consumers say they will continue pirating video despite concerns about computer viruses, the legality of their actions and inferior quality/fidelity of the content. It also reported a crossover effect in that "40 percent of those who report pirating content via traditional methods said they will probably also pirate on mobile devices within the next six months."

For more:
- see the PwC study (PDF)

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