TVN LAUNCHES COUNTRYÃ¢â‚¬â„¢S FIRST MPEG-4 VOD SOLUTION AT TELCOTV BURBANK, Calif. Ã¢â‚¬â€œ November 6, 2006 Ã¢â‚¬â€œ TVN Entertainment, the preferred television on-demand company, today announced the launch of the countryÃ¢â‚¬â„¢s first end-to-end MPEG-4 video on demand (VOD) delivery platform for IPTV. MPEG-4 VOD is among the most anticipated video services for telecommunications companies, and TVNÃ¢â‚¬â„¢s comprehensive service combines their file-based delivery platform, content licensing, and patented asset management tools. Building upon its revolutionary ADONISS asset management technology and its reputation for innovation in the cable and MPEG-2 space, TVNÃ¢â‚¬â„¢s MPEG-4 service incorporates a hierarchal encryption and watermarking approach that seamlessly integrates with any local system. The technology allows telcos and IPTV providers to view and manage all of their VOD assets Ã¢â‚¬â€œ from manipulating menus and program data to encoding local content Ã¢â‚¬â€œ at no additional cost. "With everything moving to file-based distribution, our MPEG-4 technology is making it easier for telcos to enter the VOD market while simultaneously addressing compliance and security requirements with regard to industry and studio standards," said Jim Riley, Executive Vice President of TVN. "TVN is the only company that offers an end-to-end solution that empowers telco and IPTV providers to offer compelling MPEG-4 VOD programming and achieve a realistic return on investment." TVNÃ¢â‚¬â„¢s MPEG-4 solution offers all VOD content categories, including studio and independent movies, broadcast and cable networks, events, adult, and specialty VOD networks such as Kids Unlimited and the Karaoke Channel. Utilizing its MPEG-2 (H.262) model, which has been successfully implemented in every major cable and telco operator in North America, TVNÃ¢â‚¬â„¢s MPEG-4 (H.264) service is currently being rolled out by multiple telecommunications providers across the U.S.