TV audience measurement company Rentrak has extended the reach of its set-top box data analysis service to about 15 million TV subscribers in 210 TV markets via a new partnership with satellite TV provider Dish Network. The deal is a major boost to the upstart ratings service. Rentrak's most significant service provider partnership up to this point had been with AT&T, which gave Rentral visibility into about 2 million TV households in about three dozen markets.
- MediaWeek has this story
Rentrak teamed with AT&T in late 2008
Rentrak developed a "Stickiness Index" last year