According to a recent report from Jupiter Research, 37 percent of broadband users are interested in IPTV programming, by which they mean online video programming. Jupiter says the difficulty lies in finding the correct business model for online video and distributors, studios and media companies are working on resolving it. Jupiter found that, currently, online video services are simply a good way to build an audience for regular old television service (ROTS) viewing.
For more on the Jupiter report:
- see this article from Digital Trends