While cable TV still holds the bulk of worldwide subscribers--about 70 percent of the international pay-TV market--"subscriber growth is fastest in IPTV platforms" and IPTV subscribers could comprise 11 percent of the total market by 2015, according to data developed by ABI Research.
"The cable TV market is declining in some countries, especially in Western Europe and North America," said Jason Blackwell, digital home practice director at ABI Research in comments placed within a news release. "There is aggressive competition from IPTV operators."
Besides IPTV, an area which is murky in itself since cable is dipping its toes into IP video delivery, "alternative pay TV platforms also are becoming available to end users around the world," the report continued. Among those making headway is Pay-DTGT (digital terrestrial television) which is seeing some degrees of success in European countries.
For more:
- see this news release
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