Trying to get its affiliates to buy into its new over-the-top distribution platform CBS All Access, CBS Corp. is offering non-O&Os up to $1 per month for every subscriber who signs on in their market.
Launched in October, CBS All Access delivers all current CBS network programming--save for NFL football--as well ample archival content, over-the-top for $5.99 a month.
The service is currently confined to the 16 markets in which CBS has owned-and-operated stations. The conglomerate is currently negotiating with affiliate stations to expand the service.
According to TV News Check, CBS is offering stations 50 cents to $1 per month for each subscriber who signs up, with the rate rising along with local subscriber buy-in.
Speaking at the Deutsche Bank Media, Technology & Telecom Conference in Palm Beach, Fla., last week, CEO Les Moonves seemed confident that the affiliates will soon buy in themselves.
CBS All Access, he said, will be distributed "throughout the country in a few months."
- read this TV News Check story
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