The increasing consumer uptake of connected devices and smart TVs is changing the way consumers access online content, according to a new report.
And, rather than being a threat to service providers and content owners, over-the-top delivery though those devices could end up being an ally for operators, research company Parks Associates reported.
Even services traditionally viewed as disruptive, like YouTube, could provide opportunities for service providers to offer consumers value-added services. Parks said it found nearly 60 percent of U.S. broadband households say they want to be able to access on-demand YouTube content through their pay-TV service.
While few of those households currently say they're likely to pay for the YouTube content--80 percent opt for a free, advertising-based offering--the online video company's push for professional content, its nascent channel lineup and new features like Channel Search are changing its value proposition to viewers, advertisers, and pay-TV providers.
"Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu," said Stuart Sikes, president, Parks Associates. "Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry."
The company will present its new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, June 5-7 at Connections TIA, in Dallas.
- see this release
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