Despite tough economic times and increased entertainment consumption over the Internet, the global IPTV market showed strong subscriber gains between 2007 and 2010, according to a new report that predicts IPTV service revenues could reach $78.9 billion by 2015.
Global Industry Analyst said continued subscriber gains, although uneven at times, have continued to push IPTV sub numbers up around the world and, even though maturing markets in some regions might slow growth, the gains are expected to continue. Those gains, in turn, drove sales of set-top boxes, access systems, video headend equipment, and middleware, among others.
"Future growth in the IPTV market hinges onto greater penetration of telcos into video business," said the report, noting that the "growing craze for low-cost yet creative bundled packages, combining IPTV with telephony and data communications will contribute to growth in the IPTV market.
"The combination of competitively priced and compelling triple-play offerings, including VOD, is expected to win market share for these operators, despite unresolved content and technical issues."
The research also said that increased broadband penetration and bandwidth-speed increases would help drive IPTV adoption in emerging markets.
For more:
- see this release
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