Report: Google emerging as lead dog in race to buy Hulu

Google (Nasdaq: GOOG) reportedly is considering a bid to acquire Hulu, according to the Los Angeles Times. That may not come as a surprise, since most people watching Hulu's progression toward a possible sale might have assumed Google could be a potential bidder, but apparently unnamed sources are now confirming Google's interest, if not an actual bid... yet, according to the Times story. The news immediately positions Google as a frontrunner for the acquisition.

The sale could bring a quick payday to Comcast (Nasdaq: CMCSA), which has owned roughly a third of Hulu since the closing of its NBC Universal deal earlier this year, but otherwise may have looked to keep the online competitor at arm's length.

If Google buys Hulu, it could enhance the value of Google TV, but perhaps also further alienate broadcasters who reacted negatively to Google TV and would no longer have a stake in Hulu's success.

For more:
- check out the L.A. Times report

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