Worldwide IPTV adoption has increased at a sizzling 92.4 percent CAGR over the past six years, and a new study from SNL Kagan forecasts that trend is likely to continue as IPTV fuels "hyper-competition and video service innovation in major markets globally."
Revenues worldwide are expected to more than double in the next four years from $12.9 billion in 2010 to $27 billion in 2014, making up about 11 percent of global pay-TV revenues.
"Although IPTV presently accounts for just 6% of the world's pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally," said Julija Jurkevic, an SNL Kagan analyst. "Telcos often provide the spark igniting consumer interest in multi-screen services, HD and VOD, generating in parallel support for investment in next generation broadband networks."
While Western Europe is forecast to continue to lead the world in IPTV subscriptions, reaching 26.7 million households by 2014, growing adoption of the technology will make China the world's second-largest IPTV market, pushing the United States into third place. SNL Kagan said it expects the Chinese market to reach 12.4 million IPTV subscribers by 2014.
The most rapid growth is expected to occur in Latin America, which is expected to see CAGR of 114 percent through 2014.
SNL Kagan said the five operators currently account for more than 44 percent of the global IPTV subscriber base. In the U.K., BT is well-positioned for strong growth due to BT Vision's adoption of an innovative hybrid IPTV/DTT technology that leverages the U.K.'s popular Freeview DTT service.
- see this release
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