Report: More than half want more VOD

Internet video portals like YouTube have trained today's Web surfers to expect massive amounts of video on demand from their computer screens, and now a recent report from Accenture finds that expectation is shifting to the TV set. This isn't watershed news, it has long been expected and is certainly a driving force in the deployment of IPTV: Accenture surveyed more than 10,000 Internet users from China, South Korea, Italy, Canada, United Kingdom, Taiwan, Germany, the United States and Japan. A full 1,609 of the users were from the United States. Nearly half (47 percent) of those surveyed in the U.S. want to be able to download movies, TV shows and other video content to their TV sets, while 54 percent of those surveyed globally wished for that ability.

For more on Accenture's report:
- see this article from Arstechnica

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