A report from Digital TV Research predicts that 2013 will be a very good year for pay-TV revenues in North America. It will also be the point from which revenues subsequently drop off almost $91 billion, to $88.2 billion, by 2017.
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Even as that is happening, IPTV penetration will climb 73 percent between 2011 and 2017, to reach 15.8 million, or 11.5 percent of TV households as cable drops from 50.3 percent at the end of 2011, to 47.1 percent by 2017. IPTV revenues will also climb to about $7.6 billion in 2017.
According to the Digital TV North America report author, Simon Murray, pay-TV penetration "has almost reached saturation point in Canada and the U.S. so pay TV operators continue to fight between themselves (mainly to capture analog cable subs) for new subscribers."
The operators are coming at this from multiple angles as they push digital penetration to 100 percent by 2016 (from 86 percent in 2011). Most analog cable subs will, of course, just migrate to digital cable but "IPTV will also benefit, especially considering the aggressive pricing policies undertaken by the telcos," the report said.
For more:
- see the Digital TV release
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