Dish Network (NASDAQ: DISH) executives are privately encouraged that about 100,000 users have signed up for a free trial of the company's new Sling TV over-the-top programming service one month after launch.
Citing unnamed sources close to the platform, Re/code wasn't able to find out how many of those 100,000 users stuck around past the one-week gratis period and became permanent $20-a-month Sling TV customers.
Dish had no comment for FierceCable.
And 100,000 customers is only a small fraction of the 10 million broadband-only customers Dish is targeting with the new service.
However, as new OTT services go, it seems like a relatively good start. Aereo, for example, ended 2013 having gathered only 80,000 subscribers after about 18 months of operation.
Sling TV has significantly enhanced its program bundles since launching in early February, adding channels including AMC and EPIX.
- read this Re/code story
Dish takes AMC, Encore live on Sling, enables Showtime Anytime on core service
Charter, Dish executives among new pay-TV industry stars to watch in 2015
Dish's Ergen says Sony's OTT will be pay-TV's real disruptor