Research: Multichannel video skews towards rich subscribers

With a mean monthly cost of $73.35--up 3 percent over 2010--multichannel video is increasingly skewing towards a more affluent audience, a study by the Leichtman Research Group has concluded.

According to the research findings, 92 percent of households with incomes over $75,000 subscribe to multichannel services compared to 86 percent with incomes of $30,000 to $75,000 and only 80 percent with incomes under $30,000. Overall, the report said 87 percent of households subscribe to some form of multichannel video service but that number is flat year-over-year.

Other numbers that bear watching: 9 percent of cable TV subscribers, 8 percent of satellite subs and 6 percent of telco TV subs are likely to switch from their current provider in the next six months and 9 percent of subscribers with household incomes under $30,000 are likely to disconnect and not subscribe to any TV service in the next six months while only 2 percent with incomes over $50,000 plan to go that route.

For more:
- see this news release

Related articles:
How mobile is changing the way Americans watch TV
Netflix, younger audience keeps cord-cutting debate hot

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.