With a mean monthly cost of $73.35--up 3 percent over 2010--multichannel video is increasingly skewing towards a more affluent audience, a study by the Leichtman Research Group has concluded.
According to the research findings, 92 percent of households with incomes over $75,000 subscribe to multichannel services compared to 86 percent with incomes of $30,000 to $75,000 and only 80 percent with incomes under $30,000. Overall, the report said 87 percent of households subscribe to some form of multichannel video service but that number is flat year-over-year.
Other numbers that bear watching: 9 percent of cable TV subscribers, 8 percent of satellite subs and 6 percent of telco TV subs are likely to switch from their current provider in the next six months and 9 percent of subscribers with household incomes under $30,000 are likely to disconnect and not subscribe to any TV service in the next six months while only 2 percent with incomes over $50,000 plan to go that route.
For more:
- see this news release
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