Research: STB shipments to emerging markets to grow 45% between 2011 and 2015

As the North American and western European markets reach saturation, shipments of set-top boxes to developing digital TV markets like Latin America, China, India and Russia will account for more than 45 percent of global STB shipments between 2011 and 2015, according to new data from IMS Research.

IMS said shipments of STBs in Russia, India, China and Latin America jumped more than 65 percent between 2009 and 2010, as demand for satellite and digital cable services also saw extreme growth.

"The share of total STB shipments going to emerging markets is unprecedented," said Anna Maxbauer, senior analyst and co-author of The World Market for Digital Set-top Boxes and iDTVs--2011 Edition. "China's state-sponsored cable and satellite projects accounted for nearly 40 percent of the world's cable set-top box shipments and 20 percent of the world's satellite set-top box shipments in 2010. Almost 14 percent of all satellite STBs shipped in 2010 went to Indian pay-DTH operators."

But IMS said the rest of the global market grew at a significantly slower pace, about 11 percent between 2009 and 2010, to just over 220 million STBs.

IMS Research forecasts that STB shipments to many advanced markets will drop between 5 and 10 percent between 2011 and 2015.

For more:
- see this release

Related articles:
Research points to minimal STB market growth
Study: PCs nearly as popular as TVs for movie watching
Global STB market flat in 2010
In-Stat says cable STB growth goes negative in 2010
Digital set-top box market to rise 10% to 226 million by 2015

Suggested Articles

NCTC and Imagine Communications are working together on ad tech for broadcasters, content owners, MVPDs and virtual MVPDs.

Thanks to some recent data drops from Google and Disney, the scope of the virtual MVPD market in the U.S. is coming into sharper focus.

Sinclair’s new regional sports network with exclusive TV access to the Chicago Cubs has slid into a distribution deal with Hulu + Live TV.