As the North American and western European markets reach saturation, shipments of set-top boxes to developing digital TV markets like Latin America, China, India and Russia will account for more than 45 percent of global STB shipments between 2011 and 2015, according to new data from IMS Research.
IMS said shipments of STBs in Russia, India, China and Latin America jumped more than 65 percent between 2009 and 2010, as demand for satellite and digital cable services also saw extreme growth.
"The share of total STB shipments going to emerging markets is unprecedented," said Anna Maxbauer, senior analyst and co-author of The World Market for Digital Set-top Boxes and iDTVs--2011 Edition. "China's state-sponsored cable and satellite projects accounted for nearly 40 percent of the world's cable set-top box shipments and 20 percent of the world's satellite set-top box shipments in 2010. Almost 14 percent of all satellite STBs shipped in 2010 went to Indian pay-DTH operators."
But IMS said the rest of the global market grew at a significantly slower pace, about 11 percent between 2009 and 2010, to just over 220 million STBs.
IMS Research forecasts that STB shipments to many advanced markets will drop between 5 and 10 percent between 2011 and 2015.
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