Retransmission worry: broadcast TV seen as a valuable commodity

Here's something for cable operators to chew on as they get ready for a long summer of hot must-carry/retransmission issues with local broadcasters: Walt Disney Co. (NYSE:DIS) Chief Executive Bob Iger said that tough negotiations between stations and cable operators only prove the MSOs "are willing to recognize the great value" of local TV. Disney, of course, believed its content was so valuable that it pulled it off Cablevision Systems' (NYSE: CVC) New York during a fight that extended into the Academy Awards broadcast.

That value will be enhanced when broadcast channels are "stitched into other products like cable or Internet entertainment," said Quentin Hardy, national editor at Forbes, who listened to what was being said at All Things Digital and concluded that in spite of talk about narrowcast and long-tail content on the Internet, "We are a hit-driven world and broadcast is a big part of that."

For more:
- see this story
- and this blog

Related articles:
Cablevision, WABC lockout ends in time for Oscars
CBS affiliate execs tell FCC to watch out for cable trickery
All sides weigh in, none happily, on must-carry/retransmission issue

Suggested Articles

Cable One is purchasing a 45% minority stake in Mega Broadband, parent company of Vyve Broadband, for approximately $574.1 million in cash.

Aura at ironSource is releasing a new pay TV platform that combines consumer personalization, contextual advertising and mobile interactions.

Cable, satellite, and telecom pay TV providers should expect one of the worst years ever for cord cutting, according to eMarketer.