Revenue from "premium" U.S. OTT services will grow from $4 billion in 2014 to somewhere between $8 billion to $12 billion in 2018, according to a study conducted by London's MTM and commissioned by online video service providers Ooyala and Vindicia.
The study broadly defines premium OTT as everything from large SVOD providers like Netflix (NASDAQ: NFLX) to programmer-based services like HBO to niche suppliers including the WWE Network. The study says the growth is spurred by the fact that OTT infrastructure is largely in place. Consumers are also growing increasingly comfortable with OTT services.
FierceOnlineVideo has a complete breakdown of the MTM study here.