Roku adds NHL GameCenter LIVE channel

As Google TV and Boxee Box worry about content deals, Roku today announced yet another content deal, this time bringing NHL GameCenter LIVE, to its fledging over-the-top service.

NHL GameCenter LIVE is a subscription service that offers live broadcasts of up to 40 weekly out-of-market hockey games, classic hockey as well as on-demand access to all NHL games 48 hours after broadcast.

 NHL GameCenter LIVE is designed for avid fans looking for a robust, in-game NHL viewing experience, as well as for the more than 50 percent of NHL fans that live away from their favorite team's local television market.

 "In order to serve our fans, we are continuing to respond to the convergence of technology, media and consumer behavior," said Perry Cooper, NHL Senior Vice President of Digital Media. "With today's announcement, we are able to deliver NHL GameCenter LIVE and NHL Vault to Roku's consumer base and significantly broaden the availability of our products to our fans in the United States."

Roku already has the UFC and Major League Baseball streaming live through its device.

"Sports is an important part of our content offerings, and Roku aims to bring sports fans the most expansive and best experience possible to stream games from the internet to their televisions," said Anthony Wood, founder and CEO of Roku.

Roku is one of the less expensive boxes on the market, starting at $59.99. The Roku XD lists for $79.99 and offers 1080p HD support.

A person close to the company says Roku will have about 1 million devices in circulation this year.

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