Roku announces Now TV hybrid set-top for the pay-TV market

Roku

Roku has introduced a new hybrid set-top for pay-TV partners designed to put linear and OTT channels on the same platform.

 

 

The Now TV Smart Box will first be deployed by European operator Sky in the UK. Sky is part of the Roku Powered licensing program, which lets operators deliver online video via custom interfaces using Roku hardware and software. Other European operators participating in the program include Telstra, Sky Deutschland and Sky Italia.

As tech blogs including Engadget note, the Now TV Smart Box (Sky's name for the product) looks just like the Ultra HD Roku 4, the latest generation consumer device introduced by Roku late last year.

"With the new Roku Powered hybrid set top box we are enabling operators to bridge the gap between linear broadcast and streaming TV services," said Andrew Ferrone, VP of pay-TV at Roku. "Many consumers have a hybrid viewing pattern and leverage both traditional broadcast and on demand or catch-up services."

Roku's new hybrid box won't debut until later this year. However, Sky will update the user interface for its Roku Powered customers starting next month. The update will include an upgraded recommendation engine, as well as "catch-up"-oriented aggregation feature.

Roku is competing in the same "hybrid" market as TiVo, looking to augment its retail business by licensing its technology to pay-TV operators. 

For more:
- read this Engadget story
- read this Multichannel News story

Related articles:
Pay-TV biz lashes out at 'obscure' FCC set-top proposal
Roku sells its 1 millionth smart TV, ready to roll into 4K sets
Nielsen: 27% of viewing on Roku happens with multiple viewers

Read more on

Suggested Articles

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.

The Hulu app is starting to roll out across the Comcast Xfinity X1 platform after last month showing up on the Xfinity Flex platform.