Roku getting set to upgrade entire line of devices

Roku, one of the more increasingly important manufacturers and service providers in the pay-TV ecosystem, is getting ready to refresh its entire product line.

According to a list of vendor authorizations obtained by ZatsNotFunny, Roku is getting set to replace its traditionally numbered line of OTT devices with a new set of boxes monikered to sound like they were named by the broadband services department of an MSO. 

For example, the base model Roku 1 will be replaced by the Roku Express and Express Plus, while the Roku 2 and Roku 3 will be replaced by the Premiere and Premiere Plus models. The Roku 4 will give way to the Roku Ultra. 

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It’s expected that the Premiere and Plus models will both include 4K capabilities, with Plus also including HDR functionality. 

According to blogger David Zatz, the Roku Ultra — the company’s most robust model — will add a remote control finder and optical out.

Roku hasn’t announced a timeline for the product launches, but it’s expect that they’ll all ship in time for the holiday shopping season. 

Roku has recently announced a range of deals to collaborate with pay-TV operators. Notably, it’s part of Comcast’s “partners program,” which aims to replace set-top boxes with multi-screen apps. 

For more:
- read this ZatzNotFunny post

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