Rovi has launched a five-month trial to determine the effectiveness of advertising across a wide platform of devices including Internet-connected TVs, Blu-Ray players and other devices, the interactive program guide vendor said in a news release. The trial will run from April until the end of August.
"We've created the Smart TV Field Trial program to find new ways to engage and target consumers in the living room, test the effectiveness of campaigns and deliver value to brands--regardless of connected TV platform or device," Jeff Siegel, Rovi's senior vice president of advertising said in a news release.
For the start advertisers and advertising agencies Carnival, Brightline and Brightline's clients "have all agreed to participate in the North American trial," Rovi said in the news release, noting that it is seeking more participants. Rovi also said it will launch field trials in the U.K. and Canada later this year.
- see this news release
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