Rumor mill: Sony's new pay-TV service to be priced at around $80 per month

After getting "creamed" in negotiations with content suppliers, Sony will offer its new OTT-based pay-TV service at a consumer price of about $80 a month.

Citing unnamed sources, the New York Post says that Sony initially wanted to create a lower priced service featuring a more stripped-down programming package. However, the Japanese electronics conglomerate has faced the same uphill pressure the indigenous pay-TV industry has been grappling with in terms of program acquisition--entertainment conglomerates are still leveraging distribution of fringe channels along with their more popular networks.

"They had huge ambitions of breaking up the bundle and being the champion of the consumer, but they've had no success in doing that and they're licking their wounds," an unidentified industry source told the Post. "They got creamed in negotiations."

In September, Viacom announced that it had struck a deal with Sony to put 22 of its networks on the new service. According to the Post report, the platform will carry around 100 channels.

For more:
- read this New York Post article

Related links:
Sony ups its stake in online content as TV service launch looms
Viacom to deliver channels to Sony's new OTT service
Sony says it's still 'on track' to launch OTT pay-TV service by year's end