Rumor: TWC is dropping its Mediaroom trial in L.A.

A year ago, Time Warner Cable (NYSE:TWC) was rumored to be launching a trial using Microsoft's (NASDAQ:MSFT) Mediaroom set-top box in Los Angeles as it began to plot its course in the IP video delivery space, but rumors say the MSO is abandoning the trial, deciding that the solution doesn't meet its business needs and objectives for deploying next-gen IP video services.

A Time Warner Cable spokesperson declined to comment on the issue, saying simply, "We don't have a comment on whether or not there ever was a trial scheduled."

The rumored trial was seen as an important one for Microsoft, which was hoping to gain a foothold with the U.S. cable industry, in which it hasn't been a player since 2007 when it lost a deal with Comcast (NASDAQ: CMCSA).

Mediaroom's big customer, of course, is AT&T (NYSE:T), which uses the box for its U-verse TV service. A number of smaller telcos also use the Microsoft device.

TWC has since aggressively moved into the over-the-top delivery space, launching a live TV to the iPad trial in April that has seen strong uptake from its customers. The trial allows customers who subscribe to a TWC cable package, as well as high-speed Internet service to watch the programming in and around their homes.

Related articles:
Time Warner Cable launching live TV to Apple's iPad
Telus takes Mediaroom route for new IPTV launch
SureWest plans IPTV over ADSL2+, switches to Mediaroom
CES: Microsoft announces Mediaroom 2.0

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.