Samsung bets on 3D, connected TVs, announces new, expanded content partnerships

Samsung says it's sold some 2 million 3D TVs this year, for a 60 percent share of a market that analysts still aren't sure will be embraced by consumers, but which has titillated pay-TV and over-the-top providers who see it as a potential windfall.

Samsung today introduced new 3D Blu-ray technology and its full line of smart LED and Plasma TVs at its European Regional Forum, the first stop of a planned "Smarter Life" world tour that focuses on "human digitalism."

"Human Digitalism demands that we create products for how people live," said Seok-pil Kim, President and CEO of Samsung Electronics Europe. "This new era of technology design will enable products that make consumers smarter, happier, and bring us all closer together. In this new era, the TV will once again become the center of our living room, and the dominant piece of technology that connects, enables, empowers, and entertains us all."

Samsung announced a slew of new or expanded partnerships with leading content partners in Europe--including the BBC, France Telecom and LOVEFiLM--who collaborate with Samsung to offer and execute some of the most compelling content and services throughout the region. BBC's General Manager of On Demand, Daniel Danker, joined Zoeller on-stage during today's event to discuss his company's partnership with Samsung smart TV and BBC's iPlayer, as well as the service's recent launch on Samsung's Galaxy Tab, and iPlayer's future vision to share TV content and more closely align into linear broadcast.

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