Samsung launching 3D video-on-demand service this summer

Samsung is rolling out a premium 3D video on-demand streaming service through its "Explore 3D" app this summer, the company said.

Some free content--in streaming high definition-will be immediately available, including trailers from DreamWorks Animation and other studios, music videos, educational content and full-length TV shows from Wealth TV. Explore 3D is accessible from Samsung's SmartHub interface.

In June, the company said, it will start rolling out premium content, including feature films and shorts, plus full-length 3D documentaries. The service is available now on all 2010 and 2011 LED Smart 3D TVs and Plasma Smart 3D TVs. Users simply sign up for a new account via any PC.

"Once consumers experience the wonder of immersive 3D that we deliver on Samsung 3D LED and 3D Plasma TVs, they generally crave all the 3D content they can get their hands on," said John Revie, SVP of Home Entertainment for Samsung Electronics America. "We decided to expand our Explore 3D App with both free content and--coming soon--feature films in order to meet this growing demand."

The Explore 3D application is powered by Rovi Corporation and includes its cloud-based metadata and RoxioNow platform. Rovi currently powers entertainment services for a range of companies, including digital storefronts from Blockbuster and Sears that are also available on Samsung TVs. In addition to supporting Explore 3D, Rovi licenses its interactive program guide, Advertising Services and DivX technologies for use on Samsung devices.

Samsung utilizes 3D Active technology, which delivers up to double the resolution for an immersive, Full HD image (1080p picture for each eye), a wider viewing angle and no black lines interfering with the picture.

Earlier this year, Samsung said it had sold 2 million 3D TVs in 2010, for a 60 percent share of a market that analysts still aren't sure will be embraced by consumers, but, which has titillated pay-TV and over-the-top providers who see it as a potential windfall.

For more:
- see this release

Related articles:
Samsung bets on 3D, connected TVs, announces new, expanded content
Samsung: More than 2 millions apps downloaded from its TV App store
Samsung warns of health dangers related to 3D TV

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