Santa Rosa Telephone switches IPTV middleware to Innovative Systems

Texas telephone cooperative Santa Rosa Telephone has opted to switch to Innovative Systems Middleware running on the APMAX hardware platform for its IPTV offering.

The telco, which serves 7,000 subscribers in North Central Texas and South Central Oklahoma, said it made the change to reduce complexity and increase functionality.

"Over the years we have been very pleased with the enhanced voice services on our AP and had recently upgraded to an APMAX," said Kirk Petty, general manger at Santa Rosa. "We had been looking at Innovative's IPTV product for a while and after further investigation and careful consideration we made the decision to switch and have had absolutely no regrets."

Petty added that the switch has made installation easier and improved the customer experience.

South Dakota-based Innovative Systems offers the APMAX IMS Application Server, which delivers enhanced voice services and IPTV video solutions, and eLation, a fully integrated OSS solution that includes billing, financials and staking and mapping applications.

Santa Rosa has evolved from providing an eight-party line service to a fiber-to-the-home provider. The company entered the competitive market place in 1999 building fiber optic lines and equipment for its first competitive local exchange, Seymour, Texas. In 2005, SRTV was started to offer IPTV in exchanges serviced by fiber optic lines.

For more:
- see this release

Related articles:
Brantley Telephone picks Innovative Systems IPTV middleware platform
Montana telco picks Innovative Systems for IPTV middleware
IPTV vendors recognize small telco challenge

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