SCTE courts Tier 3 operators with ‘Experience’ track

Just as Jimi Hendrix once did, SCTE will be asking Tier 3 operators at Cable-Tec Expo, "Are you experienced?"

Attempting to further expand its tent as the cable industry’s key trade show, SCTE announced a new track aimed squarely at Tier 3 operators at this month’s Cable-Tec Expo in Denver. 

The so-called Small- to Medium-Sized Operator Experience was created with input from the American Cable Association (ACA) and the National Cable TV Cooperative (NCTC), SCTE said. The track will include an event targeted at NCTC members on Oct. 17, as well as a “state of the industry” presentation from the ACA on Oct. 19. 

“In our discussions with ACA and NCTC, it was clear that there were ways in which we could enhance the Expo experience to support their members’ goals,” said Terry Maloney, VP of marketing for the Society of Cable Telecommunications Engineers. “The program that we’ve put together will help those members zero in on the most appropriate educational content, optimize their time on the show floor, and hear exclusive presentations that are geared toward their issues.”

RELATED: Comcast’s Watson, Arris’ McClelland added to Cable-Tec Expo; SCTE calls it 'strongest' lineup ever

With the NCTA scuttling its Cable Show/INTX event in the spring, Cable-Tec Expo has emerged as the cable industry’s biggest all-encompassing trade event.

SCTE is billing this year’s Expo as the “strongest opening-day lineup in SCTE*ISBE Cable-Tec Expo history.” Last week, the org announced that Comcast Cable CEO Dave Watson and Arris CEO Bruce McClelland will speak at the show’s annual awards luncheon on Wednesday, Oct. 18.