IPTV growth in the Middle East is expected to accelerate in the next five years as telcos begin to aggressively roll out services. The UAE is forecast to see 36 percent CAG by 2013, becoming the Middle East's largest IPTV market.
SeaChange International's London-based On Demand Group is one of the vendors well positioned to take advantage of the increasing pace, this week announcing it helped UAE's du Telecom introduce subscription video on demand (SVOD) services to its customers.
On Demand Group, a three-screen video enabler for premier content and operations brands, said the launch of a fully managed subscription video-on-demand offering adds to the transactional video-on-demand (TVOD) service launched by du Telecom in December 2009.
The new SVOD service, which launched as "Unlimited Video on Demand," will include TV series, comedy, dramas, documentaries, kids programming, classic movies, and the latest blockbuster music videos acquired and packaged by On Demand Group. New content available in both SD and HD will be added to the service every week.
"The new subscription video-on-demand service, which we launched in collaboration with On Demand Group, will play a pivotal role in our aggressive service expansion and will allow us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content," said du's chief commercial officer, Farid Faraidooni, Chief Commercial Officer.
On Demand Group develops and manages the on-demand and pay-per-view businesses for service providers Virgin Media, 3 UK and an array of others.
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