Sears launches movie download service powered by Sonic's RoxioNow

Add one more competitor to the growing list of companies looking to pick up some of the crumbs Netflix may be missing. Sears has rolled out its own video on demand service powered by Sonic Solutions RoxioNow platform.

The service, called Alphaline Entertainment, lets Sears and Kmart customers download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc. Sonic is working with Sears on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

Pricing for the offering is on an item-by-item basis.

"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," said Karen Austin, President of Consumer Electronics for Sears and Kmart. "We'll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics."

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics. RoxioNow enables storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives.

Rovi Corp. last week announced it had purchased Sonic for $720 million, giving Rovi another opportunity to get its program guides loaded onto connected devices, piggy-backing with Sonic's popular digital-media delivery platform.

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