Set-top boxes facing a grim future?

Cisco (Nasdaq: CSCO) may publicly be saying it's 100 percent behind its set-top-box business, but that may not matter down the road as consumers increasingly turn to alternative means of accessing their video entertainment.

London's Financial Times this week reported that there was an air of palpable concern over the future of STBs during the IP&TV World Forum last week in London. The paper pointed out that over-the-top delivery increasingly was gaining ground with consumers as more content was put online by companies like the BBC, LoveFilm, Google (Nasdaq: GOOG) and Netflix (Nasdaq: NFLX).

It was a sentiment that also was reflected at last week's OTTCon in Santa Clara, Calif., where several panelists and keynotes pointed out that more content than ever before was becoming available over the top.

STB makers at the London gathering, said the Financial Times, tended to discount worries that devices like connected TVs would push them off the TV stand.

"Set-top boxes are still the best way to improve functionality and ensure security," Amino Technologies CEO Donald McGarva told the paper. "It's still quite a youthful environment for these boxes and OTT--it's not going to be a binary outcome where one wins and the other loses."

Pace CEO Mike Pulli, meanwhile, said the company viewed OTT as a complementary service as opposed to a threat.

"OTT is just another mechanism to deliver content," Pulli said.

Analysts, meanwhile, lauded OTT service user interfaces and user experience as differentiators that could cost STBs, which have been criticized for their often clunky UIs and program guides.

Amino's McGarva, who took over the reins at the company recently, said he's still not worried.

"Set-top boxes have been predicted to die many times now," he told the FT. "So far, they're still going strong."

For more:
- see this FT article (sub. req.)

Related articles:
Amino debuts Freedom Live media gateway at IP&TV World Forum
Report: Google wants to dump Moto's STB business
Cisco 'loves STBs,' but is the business for sale anyway?
Report: Cisco's Scientific-Atlanta up for sale
54% of all consumers have tried alternatives to pay TV

Suggested Articles

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.

Given the accelerating rate at which consumers are going online for entertainment, Roku said that streaming TV viewers could surpass the amount of pay TV…