Shaw Communications will lay off 400 management and non-customer facing employees and hire up to 100 others as part of a companywide restructuring that will, the MVPD hopes, "improve overall efficiency while enhancing its ability to grow as the leading content and network experience company."
Aside from the layoffs, Shaw will consolidate the operation of its residential cable, satellite, Internet and home phone services under a consumer business unit umbrella. Enterprise services like cable, satellite and tracking will be integrated into Shaw's media business and managed as a standalone unit.
It is time for a change, said CEO Brad Shaw, noting that the company, like almost every MVPD, is no longer a traditional cable TV provider.
"The roles and structure we established years ago to support us as a cable company can no longer support our growth," Shaw said in a press release. "We are eliminating duplication of work and organizing our activities and operations in a way that best meets the needs of our customers and viewers."
Shaw is targeting needs in procurement, supply chain, marketing, pricing, network architecture and next generation products for the 100 or so new workers it will bring aboard.
The restructuring comes on the heels of a second quarter where Shaw lost 20,758 cable TV customers but gained 12,767 high-speed data customers. Its cable division reported 3 percent more year-over-year revenue (US $839 million versus $764.6 million) in the quarter.
- see this press release
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