Shaw Direct adds 3D, interactivity to satellite service

Canadian media giant Shaw Communications (NYSE: SJR) is making sure that it's direct-to-home (DTH) digital satellite subscribers aren't being left behind as technology expands. Shaw Direct, the DTH arm of the cable-dominated provider, has added enhanced 3D capabilities, interactive screen guides and enhanced HD services via a new Motorola (NYSE: MOT) set-top box.

Shaw Direct, formerly Star Choice Communications, offers satellite TV to more than 900,000 Canadians. Shaw has about 3.4 million cable subscribers. The satellite subs are in areas that the company's 625,000-kilometer fiber network doesn't reach.

"We were determined to continue redefining technology and enhancing the (satellite) consumer experience," said Jim Cummins, group vice president of Shaw Satellite Operations.

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