Should fair use restrict ESPN from pulling down World Cup goal clips?

It seems pretty straightforward to us: Should ESPN, which paid $100 million for broadcast rights to the 2010 and 2014 FIFA World Cup tournaments, and bases its business model largely on sports highlights, be allowed to pull down video clips showing the most exciting plays of the matches, i.e. the goals? Isn't not harming the content rights holder's business a major component of fair use? Leave it to technology publication GigaOM, generally an advocate of unfettered Internet consumer freedom, content rights be damned, to kick the tires on this rather obvious issue. You can read the full report here