Sky Deutschland subscribers get sports app for Apple iPad

Sports fans in the U.K. have had access since June, but now Sky Deutschland is rolling out its own version of an Apple iPad app that will give subscribers the opportunity to take Sky Sport HD 1 and Sky Sport HD 2 with them.

The subscriber-only app gives users live sports, and sports news, video clips as well as results and stats. Non-subscribers get a watered down version sans video and live action. Sky said subscribers can use the app at no extra cost through the end of the year, but hasn't released any pricing data for 2011.

"We launched the Sky Sports App in June in time for the start of the World Cup as a real innovation," said Sky Germany CEO Brian Sullivan. "Now we have another first, with the addition of our Sky Sports HD channels, our customers can enjoy the fantastic visual experience of Sky HD outside of their own four walls to enjoy on their iPad."

Pay-TV operators increasingly HAVE been looking for secure ways to extend content to users looking for more portable options like smartphones and the iPad. As tablets continue to gain in popularity, many providers have seen them as ideal ways to dabble in TV Everywhere initiatives.

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