Sling adds French channel packages as international programming becomes key asset

With partners like Comcast signaling strong interest in its international programming, Sling TV announced the addition of two French-language add-on packages. 

The new $15-a-month “French Bouquet” add-on package includes 34 French- and English-language channels, including TV5MONDE networks, beIN Sports (which carries Lique 1), Euronews, Eurochannel and Trace Urban. 

The $5-a-month “Français Extra” pack, meanwhile, is designed for viewers who want to supplement their English “Best of Live TV” packages with French programming. It contains four channels including TV5Monde Cinema on Demand (SVOD), France 24, TiVi5MONDE and Trace Urban.

RELATED: Sling TV CEO on DirecTV Now: ‘We feel like beneficiaries from the new entrants’

Sling TV details both packages in this blog post

The integration comes after Comcast Cable CEO Neil Smit, in last week’s fourth-quarter earnings call, said international channel availability was the key reason why Comcast integrated Sling TV into its X1 video platform. 

“Concerning the Sling integration, we really were focused on the multicultural content that they had,” Smit said. “It’s an important segment for us to target, and we think they have great content and will be a good partner to integrate.”

Sling TV already offers programming packages themed around German, Italian and Polish networks.