Sling's $20 price point will lead to mainstream adoption, analyst predicts

Sling TV screenshot iPadSling TV's rapid growth of programming choices, highlighted by the addition of AMC Networks this week, has made a lot of folks bullish on Dish Network's new OTT service. However, according to The Diffusion Group, it's the service's $20 price point that will enable it to achieve mainstream adoption. 

"It's not the a la carte 'instant nirvana' that the blogosphere endlessly chatters on about, but it is clever, practical, and potentially highly disruptive all at the same time," wrote TDG Senior Advisor Joel Espelien in a blog post exploring Sling TV's moves after initial reviews from the media and select invited users. FierceOnlineVideo takes an in-depth look at Espelien's report here.

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