Sling TV adds Showtime, family-themed add-on package

The Showtime series 'Homeland' will now be available to Sling TV customers.

Continuing to broaden its programming selection amid new competition in the virtual MVPD market, Sling TV announced the addition of Showtime and its seven affiliated networks to its premium channel lineup.

Users of both the Sling TV “Blue” and “Orange” platforms can add Showtime networks for $10 a month, which is $2 more than what users of the rival DirecTV Now are paying.

Dish Network’s IP-based Sling TV, however, now supports the most robust lineup of premium channels, with HBO, Cinemax and Starz already in the fold. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Notably, while carving out a deal with CBS Corp. for Showtime, Sling TV still lacks a deal for the CBS Broadcast Network. 

Sling TV also announced the addition of a new $5-a-month add-on pack aimed at Red States. “Heartland Extra” is available on both Blue and Orange and includes the Outdoor Channel, World Fishing Network, Sportsman Channel, RFD TV, PixL and Family Net.

Sling also added three channels to its Spanish-language add-on package: Estrella TV, Vme Kids and El Financiero|Bloomberg TV. 

RELATED: AT&T gooses DirecTV Now sign-ups with a year of free HBO

For Sling TV, what started out as a fairly simple, skinny selection of major cable networks for $20 a month has blossomed into a complex, modular array of choices that could, if enough add-ons are selected, approach the price of traditional pay-TV. 

For his part, Sling TV CEO Roger Lynch—who had billed the streaming service as merely “complimentary” before DirecTV Now and YouTube TV entered the market—seems to have acknowledged that the market is expanding beyond just cord-cutters.

“We’re seeing a broadening of our demographic,” he told investors during Dish’s fourth quarter earnings call. “We’re getting people from all age groups.”

Suggested Articles

Verizon Media is adding new machine learning-enabled tools to its demand side platform (DSP) to give advertisers more clarity into ad performance across…

SAN FRANCISCO – In the middle of an uncharacteristic early June heat wave in the Bay Area, several key figures from the television industry gathered in the…

Broadcast television isn't going to die anytime soon, but it is sitting on a powder keg that threatens its existence. Platforms like Didja and Locast see…