Dish Network (NASDAQ: DISH) has introduced a Spanish-language extension of its Sling TV over-the-top service with the launch of its new Sling Latino brand.
Sling Latino offers two new programming packages: For $12 a month, Paquete Total offers 22 channels, including Univision, UniMás, Galavisión, Univision Deportes Network, beIN Sports en Español, Azteca, Az Clic, Cinelatino, De Película, De Película Clásico, BabyTV, Cbeebies, Pasiones, NTN24, Univision tlnovelas, Az Corazón, Telehit, Bandamax, FOROtv, TeleFórmula, with AZ Cinema and Teleromántica coming soon.
The $7-a-month Paquete Esencial, meanwhile, includes many of the same channels, but lacks the Univision networks.
Sling Latino also offers add-on channel packages such as "Deportes Extra" and "Películas & Novelas Extra," each ranging in price from $5 to $7 a month. Sling Latino users can also pay $5 a month to enable two extra simultaneous streams in the household.
Sling TV initially launched earlier this year with a basic $20-a-month "Best of Live TV" core package.
While Dish has been out front of the pay-TV industry with its mainstream Sling TV OTT service, it's following DirecTV (NASDAQ: DTV) into the Spanish-speaking market. DirecTV launched the similarly configured Yaveo in December.
Then again, Sling TV was gestated from an operation rooted in the streaming of international programming--the service was incubated for several years within Dish's erstwhile Dish World service.
The expansion into a Spanish-language brand is only the latest of a flurry of content and technology announcements made by Sling TV since the service launched in early February. Dish, however, still hasn't released any subscriber metrics for Sling TV.
"Whether viewers are solely interested in Spanish-language programming or are looking to supplement an English line-up with a few Spanish channels, Sling Latino is a flexible, affordable and mobile way to connect viewers with the best of Latino programming," said Roger Lynch, Sling TV CEO.
- read this Sling TV release
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