Smart TVs would benefit from their own smart apps

There is a reason phrases like Keep It Simple Stupid (KISS) become hackneyed clichés: there is truth behind the message. Thus, cable might want to follow the KISS concept when encouraging on-screen apps that make smart TVs (or smart cable networks) more attractive to the less technologically adept viewers who just happen to make up the majority of the cable TV audience.

"One target for smart TV apps is older consumers in the Baby Boomer generation, many of whom have been lagging younger buyers in adapting smart phones and mobile apps," writes Tyson Rabani, founder of Quality Audio Video in a piece for TMCNet.

While Rabani is writing about the TVs themselves, his message is applicable to cable devices or cable networks that are moving to TV Everywhere while trying to stay anchored in the family room. "The key to success," Rabani suggests, "is enticing app developers to get on board and start making thousands and eventually tens of thousands of engaging made-for-TV apps that will appeal to all age groups."

For more:
- see this opinion piece

Related articles:
Google likely to unveil its 'Smart TV' this week
Netgem middleware, smart STB tapped for Telekom Slovenia IPTV upgrade
Channel surfing in today's TV Everywhere world

Suggested Articles

Increased internet speeds will outpace premises WiFi capabilities, category cables can deliver the high speed and low latency demanded by consumers.

After announcing a deal to integrate the Amazon Prime Video app earlier this year, Virgin Media said that service is now available to millions of its TV…

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.