There is a reason phrases like Keep It Simple Stupid (KISS) become hackneyed clichés: there is truth behind the message. Thus, cable might want to follow the KISS concept when encouraging on-screen apps that make smart TVs (or smart cable networks) more attractive to the less technologically adept viewers who just happen to make up the majority of the cable TV audience.
"One target for smart TV apps is older consumers in the Baby Boomer generation, many of whom have been lagging younger buyers in adapting smart phones and mobile apps," writes Tyson Rabani, founder of Quality Audio Video in a piece for TMCNet.
While Rabani is writing about the TVs themselves, his message is applicable to cable devices or cable networks that are moving to TV Everywhere while trying to stay anchored in the family room. "The key to success," Rabani suggests, "is enticing app developers to get on board and start making thousands and eventually tens of thousands of engaging made-for-TV apps that will appeal to all age groups."
For more:
- see this opinion piece
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